A recent report by the NPD Group called "Kids & Digital Content" surveyed tweens, ages 9 to 14, in the U.S. and uncovered interesting patterns about legal and illegal music downloading. Nearly half of all U.S. kids that engage in legal music downloads are using iTunes. This is certainly good news for Apple which prides itself on ease of use and enhancing the user experience when it comes to their products. The report also suggest more education about obtaining digital rights is needed as opposed to litigation. This could may be achieved by specific products targeted to tweens. What caught me by surprise is the report estimates that up to 70% of tweens download music in a given month.
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